Company: The Cradle Adoption Agency

Goals: community engagement, fundraising

Actions: content strategy, messaging, user-generated content, blogs, video production, website development, print materials

• Part of a seven month strategy, I led a team to source user-generated stories from hundreds of adoptees, adoptive parents, and birth parents from all over the world.
• We curated that content into a multimedia microsite featuring audio, video, blogs, and quotes to give viewers an immersive experience showing the impact organization has had on families over its 100 years.
• We also developed an interactive timeline on the website featuring the organization's historical narrative, and designed a corresponding 15 page printed booklet.