Company: Cary Dental

Goals: modernized branding, more engaging user experience

Actions: rebranding, messaging, website development

• Our primary objective: modernize the brand and its online presence. We crafted a contemporary, user-friendly identity that vividly reflected their new leadership, adding a touch of modern fun.
• I led collaboration across cross-functional teams to design a new logo/identity, develop updated messaging and value proposition, and create social media templates.
• We also completely redesigned their website, developing a new UX/UI-forward site that features a more trustworthy customer payment system, Google Reviews integration, and Hubspot form tracking.

Our efforts have led to a better backend experience for the client, and has attracted new customers to their practice.