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Company: Audiotree

Goals: audience growth, music sales, sponsor engagement

Actions: Brought on at the company's inception to establish the company’s internal video department.

  • During my time at Audiotree, I filmed 600+ in-studio band performances and hundreds of live concert videos, promotional videos, and tour documentaries.
  • I recruited and trained a team of 20+ camera operators, editors, audio engineers, and live stream switchers.
  • When our team travelled to Austin to stage showcases at SXSW or Michigan to put on a music festival for 3K+ people, I planned logistics, produced the shoots, and directed creative.
  • All of these efforts led to growing the company’s YouTube channel from nonexistent to 250M views + millions more live stream viewers.

I also launched a company newsletter to improve audience and sponsor engagement, optimized the website by photographing bands and behind the scenes content, and drafted sponsor decks that landed successful partnerships with New Belgium Brewing, Lyft, and Heineken.

Company: Audiotree

Goals: audience growth, music sales, sponsor engagement

Actions: Brought on at the company's inception to establish the company’s internal video department.

  • During my time at Audiotree, I filmed 600+ in-studio band performances and hundreds of live concert videos, promotional videos, and tour documentaries.
  • I recruited and trained a team of 20+ camera operators, editors, audio engineers, and live stream switchers.
  • When our team travelled to Austin to stage showcases at SXSW or Michigan to put on a music festival for 3K+ people, I planned logistics, produced the shoots, and directed creative.
  • All of these efforts led to growing the company’s YouTube channel from nonexistent to 250M views + millions more live stream viewers.

I also launched a company newsletter to improve audience and sponsor engagement, optimized the website by photographing bands and behind the scenes content, and drafted sponsor decks that landed successful partnerships with New Belgium Brewing, Lyft, and Heineken.